Engrained since childhood, game-based experiences deliver deeper engagement than any other medium — across social networks, mobile apps, the web, and real life.
Gamification motivates people, connects them, and changes their behavior. For Organizational Performance. Skill Building. Education. Social Change. Brand Relationship Activation.
Play is how we learn. Games deliver experiences that last forever.
"Game Thinking" is our lens to create connections that deliver sustained value for our clients in an always-connected age.
We use it to ask the right questions, and to challenge ourselves to create meaningful experiences that address the brand values, business goals, consumer behavior and cultural context in which our clients operate.
Game Thinking is a roadmap for navigating the human condition. Play is how we learn to master challenges. Play activates emotions and makes the dopamine flow.
As the original pioneer of games as a media platform — creating first-ever game-based learning platforms for several Fortune 100 companies and putting over 8 million branded games in play — clients benefit from our experience knowing what works and seeing what's next.
Brands activate, engage, and achieve greater return on marketing investment through our game-driven strategies and game-based deliverables and campaigns.
What does the customer want? Is the employee a good fit? Integrated assessment instruments measure response and deliver actionable data.
The opportunity for marketers: ask the right questions, read the tea leaves, and respond intelligently.
Artificial Intelligence responds to player input, records decisions and evaluates skills, making the experience more real. As they learn to simulate life, games deliver the ultimate customer experience.
The games we create not only challenge... they learn.
Having grown up with PCs, games and interactivity, ubiquitous connectivity is standard for them. Now, half of them play social games every day. They have made Games the most vital art form of the 21st century, as film was of the 20th, as the novel was of the 19th.
Their worldview now drives business performance. These consumers require sophisticated digital brand experiences to engage. They want brand communications to be fun and playful. At work, social and collaborative experiences drive their performance.
"Gamification" uses game design techniques and mechanics to motivate people, engage audiences and solve problems.
Some gamification vendors consider game elements to be a kind of MSG you can just add to any interface, application or service to make it more fun, motivating and engaging.
Games are not fun because they're games,
but because they're well-designed.
Gamification is really a point of view. Marketers must see the brand experience as a self-led journey that satisfies the innate need to overcome challenges and to experience competence, through three key ingredients: motivation, mastery, and meaning
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